Best Google Ads Management Geelong – PPC Specialists

Jeric Turga
November 30, 2022

If you’re a small business owner looking to expand your paid advertising knowledge, or even an industry newcomer looking to explore new areas of marketing, you’ll want to understand what PPC advertising is. To improve your site’s performance and boost your site’s traffic, you’ll need to understand the fundamentals of this marketing strategy. This PPC starter guide will teach you everything you need to know.

What is PPC? 


Pay-per-click (PPC) is an online marketing model in a nutshell. This type of advertising is common and most closely associated with Google, though PPC ads can also be found on Facebook, Bing, and other sites. The advertiser must pay a fee every time someone clicks on their ad with PPC marketing, hence the name pay-per-click.


When it comes to pay-per-click advertising, relevance is everything. Users who click on your ads are looking for specific services, information, or products. Advertisers can use PPC to bid on ad placement, which is typically done through sponsored links on search engines like Google.

The beauty of PPC is that advertisers can display a targeted ad exactly when someone searches for a specific term relating to the products or services you sell. For example, if someone searches for “red dress,” the advertiser can bid to have their ad appear at the top of the list of red dresses-related ads.

Pay-per-click has three main goals:

  1. Generate leads
  2. Increase sales
  3. Promote brand awareness

When a user clicks on your ad, you have to pay the search engine a fee.

When your ads are hyper-relevant and work to your advantage, the fee is worth it. The person that visited your site is worth more to you than the fee you pay. For example, if your cost per click is about $4, but someone comes to your site and purchases your product or service for $300, the advertising price is trivial compared to the profit you make.

Why choose PPC?

There are good reasons to choose PPC for small businesses and larger businesses alike. Once you understand how PPC operates and how to build effective advertising campaigns, you can examine the benefits of PPC and how to maximize them.

Benefits of PPC

Here are some benefits of PPC, aside from choosing how much you want to spend and only paying when you get a visitor to your site.


Track your goals


Businesses should always have a goal or two in mind. Your first goal may be as simple as attracting potential customers to your site. Perhaps you offer a service, and the purpose of your ad is to get people to complete forms to sign up for your company’s services. Tools such as Google Analytics can help you track your goals. See how your ads are performing in real-time, and decide what needs to get done to reach your goals more efficiently.

Most people have heard someone say, “Hold on, let me Google that!” at some point in their lives. “

That pretty much speaks to the fact that Google searches are unrivaled in terms of popularity among search engines. As a result, the fees for paid advertisements are higher.
Advertisers bid for their ad to be displayed, their services to be offered, a product to be listed, or a video to be featured on Google. Google also allows you to place ads on mobile apps, videos, and non-search websites (search partners).
Google Ads is the most popular pay-per-click platform. Google handles over 40,000 search queries per second. This figure indicates that there is a high likelihood that your ad will be seen by your target audience, potentially resulting in a customer or profit. Google Ads is ideal for both Fortune 500 corporations and small businesses.

This is now your chance to try Google Ads Management, Don’t miss it!

Do you want to up your digital marketing game?
Ethos Website Design is your go-to Google Ads Management agency in Geelong.

Contact us now to find out what we can do for you!


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