Google Ads Agency Geelong

Neil Forrester
April 12, 2022

Digital online advertising is a vital part of any online marketing strategy. Key among the advertising services available to marketers is Google Ads, which allows marketers to leverage Google’s insanely massive reach of about 5-billion searches per day.

Here are some of the benefits of using Google Ads and the reasons why you should consider hiring Ethos, Geelong web designers ‒ the Google Ads experts in Geelong ‒ to help you maximise the incredible power of the world’s most famous search engine to drive your advertising campaign.

Pay-Per-Click

Google Ads operates on the pay-per-click principle, making it an affordable option for most advertisers. This means that you only pay if someone actually clicks on your advert. If no one clicks your ads, you don’t pay anything.

The benefit is that it’s somewhat low risk at entry level, as the cost of advertising only scales up in price as the success of your advertising campaign improves and you opt to spend more for greater reach.

Google Ads Agency Geelong - PPC optimisation to maximise ROI

Only pay when prospective customers click your ad.

Guaranteed Exposure

Even if nobody clicks on your ad, it will still be seen by thousands, if not millions, of Google users whenever they search terms associated with what you’re selling.

While many digital marketers measure success by how many clicks their ads received, the massive amount of exposure from Google is often well worth the effort in itself.

Define Your Target Audience

Thanks to Google’s advanced algorithms, marketers can pinpoint their target audience with a great degree of specificity. What’s more, Google is constantly improving this capability, so it’s only getting better.

You can choose to define broad keyword search terms for a wider but less focused reach, or you can select long-tail keyword search terms to reach a narrower but more clearly defined target market.

  • Online ads increase brand awareness by 80% 80% 80%
  • 90% of desktop searches happen on Google 90% 90%
  • 76% of the search engine market belongs to Google 76% 76%
  • 73% of the paid search market share belongs to Google 73% 73%
  • 35% of users purchase a product within 5 days of searching for it on Google 35% 35%

You Can Leapfrog SEO

While organic SEO results will always remain a crucial part of your digital marketing strategy, it can take a long time to start seeing good results. Some companies will never reach the much-coveted number one spot in Google’s search results list, even though they’ve spent a lot of time and money on their SEO game.

A well-crafted Google Ads campaign can help you leapfrog the organic SEO process and put you right at the top of the page.

Do you want to up your digital marketing game?

Ethos Website Design are your go-to Google Ads Management agency in Geelong. Contact us now to find out what we can do for you!

0 Comments

Submit a Comment

Your email address will not be published.

Recent Posts

The Importance Of Professional Website Design

The Importance Of Professional Website Design

You can try to design your company’s website yourself, but the fact is, it just won’t have the same kind of impact. Plus, designing a website can be really time-consuming – time which you’d probably be better off using to run the business and make sales. Professional...

Good Web Design Compliments Digital Marketing

Good Web Design Compliments Digital Marketing

Your website is the main platform your customers get to know about your business. After all, your digital marketing efforts will send prospects to your website – whether it is to find more information about your products/services, make a booking, buy a product or find...

Top Five Tips for a Healthy Work-Life Balance

Top Five Tips for a Healthy Work-Life Balance

Achieving work-life balance is an art that needs mastery, just like music, dance and painting. Work-life balance may seem like impossible to achieve, especially in the current circumstances. The world is not the same since the coronavirus pandemic broke in. Many...

Do I Need Cyber Insurance?

Do I Need Cyber Insurance?

What is cyber protection? Cyber insurance is a relatively new form of cover. It’s designed to help protect your business from the financial impact of computer hacking or a data breach.If you see it, report it! In February 2017, the Senate passed the Privacy Amendment...

Australian Business Directories List – Good For SEO

Australian Business Directories List – Good For SEO

Business directories are a great way to improve your website's local SEO. All you have to do is list your business on various directories such as Google My Business, True Local, and more. This process is called building citations, and it’s a critical piece of a local...

Pin It on Pinterest

Share This