Digital online advertising is a vital part of any online marketing strategy. Key among the advertising services available to marketers is Google Ads, which allows marketers to leverage Google’s insanely massive reach of about 5-billion searches per day.
Here are some of the benefits of using Google Ads and the reasons why you should consider hiring Ethos, Geelong web designers ‒ the Google Ads experts in Geelong ‒ to help you maximise the incredible power of the world’s most famous search engine to drive your advertising campaign.
Pay-Per-Click
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Google Ads operates on the pay-per-click principle, making it an affordable option for most advertisers. This means that you only pay if someone actually clicks on your advert. If no one clicks your ads, you don’t pay anything.
The benefit is that it’s somewhat low risk at entry level, as the cost of advertising only scales up in price as the success of your advertising campaign improves and you opt to spend more for greater reach.
Only pay when prospective customers click your ad.
Guaranteed Exposure
Even if nobody clicks on your ad, it will still be seen by thousands, if not millions, of Google users whenever they search terms associated with what you’re selling.
While many digital marketers measure success by how many clicks their ads received, the massive amount of exposure from Google is often well worth the effort in itself.
Define Your Target Audience
Thanks to Google’s advanced algorithms, marketers can pinpoint their target audience with a great degree of specificity. What’s more, Google is constantly improving this capability, so it’s only getting better.
You can choose to define broad keyword search terms for a wider but less focused reach, or you can select long-tail keyword search terms to reach a narrower but more clearly defined target market.
- Online ads increase brand awareness by 80% 80%
- 90% of desktop searches happen on Google 90%
- 76% of the search engine market belongs to Google 76%
- 73% of the paid search market share belongs to Google 73%
- 35% of users purchase a product within 5 days of searching for it on Google 35%
You Can Leapfrog SEO
While organic SEO results will always remain a crucial part of your digital marketing strategy, it can take a long time to start seeing good results. Some companies will never reach the much-coveted number one spot in Google’s search results list, even though they’ve spent a lot of time and money on their SEO game.
A well-crafted Google Ads campaign can help you leapfrog the organic SEO process and put you right at the top of the page.
Do you want to up your digital marketing game?
Ethos Website Design are your go-to Google Ads Management agency in Geelong. Contact us now to find out what we can do for you!
