Web Page Design That Converts

Neil Forrester
July 28, 2022

Web page design that converts

Designing your web pages for conversion optimisation is essential if you want to maximise on your marketing efforts. There is no point investing in SEO or online marketing if the landing page design is not arranged to funnel visitors into taking action.

Listed below are the key touch points your web page should have in order to optimise conversions and grow your leads.

Web Page Design That Converts

Its essential that your web page designs are optimised with touch points that convert page visits into enquiries.

Design optimisation touch points

  1. Headline – Write an engaging headline that asks a questions about the pain point your service solves.
  2. If possible upload a video. People love watching video and you get to make a personal sales presentation directly to them.
  3. USP’s – Unique Selling Points. Create a series of USP’s that sum up the benefits of your service or product. It’s always better to focus your unique selling points on the benefits of your service rather than features. Example ‘Driving this luxurious car will make you feel special’ as opposed to ‘This car is red and comes with four wheels!’.
  4. Call to action – Provide a prominent call to action letting people know what you need them to do next. This could be a phone number with the line ‘CALL NOW’, or a simple form they need to complete.
  5. Testimonials – People love to read about others experiences they have had when using your product or service. Include a glowing testimonial to help sell your offer.
  6. Description – Provide a focused description about your product or service.
  7. Trust icons – Trust icons can be used as indirect endorsements. As an example, if you’re selling products online you should display a security logo so customers feel their credit card details will be safe when making a purchase from you.
  8. Link – Don’t have too many links or forms of navigation on your website. It’s just confusing for the visitor. Only provide the links they need in order to purchase from you.
  9. Design – If possible try to keep all of the essential information above the page fold so visitors don’t accidentally miss important information.
    10. Branding – Ensure your business branding is consistent across all of your marketing medium. This means your business has a defined colour palette and a well designed logo with a strap line.

Need a high converting website design?

All of our web design packages include custom web design that is optimised to convert visitors into leads. Speak with us to discuss your web design requirements.


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