Understanding SEO Terms And Their Meaning

Neil Forrester
October 13, 2023

What is Keyword Mapping And Understanding SEO Terms?

Keyword mapping is the crucial process of assigning or mapping keywords to specific pages on a website, guided by thorough keyword research. By implementing an effective mapping strategy, you can provide targeted on-page SEO recommendations to enhance the page’s relevance to the mapped keywords. This integral aspect plays a significant role in the initial search engine optimization of a new website and serves as the bedrock upon which on-page SEO projects are built, delivering exceptional results to clients.

Understanding SEO Terms & Their Meaning

Understanding SEO Terms & Their Meaning

The Idea Behind Keyword Mapping

Keyword mapping involves assigning relevant keywords to the pages we aim to rank for. To accomplish this, we must determine which page best aligns with each identified keyword. Typically, there are clusters of related keywords, including different word forms like variations in position, plurals, synonyms, and more. These clusters are mapped to a single page, which helps save you some time.

What Is Title Tag?

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.

Why Are Title Tags Important?

Title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page. Title tags are used in three key places:

  • Search Engine Results Pages (SERPs)
  • Web Browsers
  • Social Networks

What Is Meta Description

When it comes to understanding SEO terms, meta descriptions are up at the top. Meta descriptions are HTML attributes that offer brief explanations of webpage content. They are frequently employed on search engine result pages (SERPs) to exhibit preview snippets for specific pages.

Additional Information

Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they’re looking for.

The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters. Sometimes, we exceed this limit as strategic move.

What Is An H1 Tag?

‘H1’ stands for ‘Heading 1’ – simply put this is the main heading of the page. Web pages are organised hierarchically, allowing search engines to extract relevant information and guide users accordingly. When you designate something as an ‘H1’, you signal to search engines that this text or heading is of utmost importance and should be prioritsed.

Importance Of The H1 Tag

It is important to note that H1 isn’t the only heading tag available. Headings within HTML go from H1 – H6 and the lower the number the higher the rank. So if I had a subheading within my page I could use an ‘H2 Tag’ or ‘H3 Tag’ to show that it is still more important than the other text content, but not as important as the ‘H1’.

Understanding SEO Terms & URL Optimisation

URL optimisation means Short, descriptive urls are optimal. It is very important the url for your webpage contains your keyword phrase and is no longer than 100 characters. And url should be static instead of dynamic, it helps you a lot to get fast and stable rankings. You can shorten URL’s using this free online tool: https://www.shorturl.at/

URL optimisation include many factors like:

  • URL Require the presence of keywords to gain optimum SEO benefits for your site.
  • Include words in urls. use words that efficiently describe the contents of the page.
  • Shorter URL Length: The fewer words the better.
  • Put the most important words in the beginning of the URL .
  • No Repetition: Do not repeat words.
  • The URL is not required to be exactly the same as the page title or the title of the blog.
  • Unnecessary URL Parameters: Parameters such as ?, & and % must be avoided in
  • URLs. Hyphen can be use.
  • Long Keywords: For pages with long keywords, avoid using category and sub-category names in the URLs
  • Keyword Stuffing: Do not stuff your URL with keywords
  • Capital Letters: Do not use CAPITALS in words in URLs.
  • Make sure to avoid duplicate URLs. When URLs are dynamically generated, sometimes duplicate URLs are created for the same content.

What is Keywords Optimisation

Keyword optimisation, also referred to as keyword research, involves the process of researching, analyzing, and selecting the most effective keywords to target in order to drive qualified traffic to your website from search engines. Proper keyword search optimization is a crucial initial step in search engine marketing, encompassing both paid and organic search. Failing to select appropriate target keywords can render all subsequent efforts futile. Therefore, it is paramount to ensure meticulous keyword optimisation.

Benefits of Keyword Optimisation

In a recent survey, participants listed keyword optimization as one of the hardest tasks in search engine marketing. Because of its difficult nature, most site owners, marketers and bloggers don’t spend enough time optimizing keywords. This is ironic since optimizing keywords is the most important aspect of SEO and PPC. If you don’t choose and use keywords your customers are searching for, you won’t get found. That means no traffic, no sales, no money.

So to look at the big picture, you must practice search engine keyword optimization to:

  • Drive qualified traffic to your website: To drive searchers to your site, you must optimize for the keywords they’re searching for
  • Measure traffic potential: Analyzing the popularity of keywords helps you gauge the size of a potential online market.
  • Write effective content: By incorporating optimized keywords into your website content, you can connect instantly with potential customers and address their needs.
  • Understand user behavior: By analyzing the words that your customers use, you get an idea of their needs and how to service those needs

Where Keyword Search Optimisation Comes into Play

Keyword optimization plays a major role in every aspect of Internet marketing from content strategy, to link building, to how you group your keywords in your AdWords ad groups, to how your site content is organized, a.k.a your information architecture.

What is Word Count?

A word count is a numerical count of how many words a document contains. Most word processors today can count how many words are in a document for the user.

Now, when it comes to web content, the size of your document matters. But not in the way you might think. It’s not a case of “I have more words than you do, therefore I rank higher.” If it were, then it would be super easy to game the engines, as it was in the past. What’s more the length of document isn’t synonymous with quality of the document.

When it comes to document size, using more words means more ranking opportunities. Our recommendation is to have a minimum word count of at least 500 words per page for documents you want to rank well in the search engines. I feel that gives you a good foundation for being able to integrate 5 to 10 keywords, while still keeping the content natural.

Duplicate Content

Duplicate content is content that appears on the Internet in more than one place. That “one place” is defined as a location with a unique website address (URL) – so, if the same content appears at more than one web address, you’ve got duplicate content.

While not technically a penalty, duplicate content can still sometimes impact search engine rankings. When there are multiple pieces of, as Google calls it, “appreciably similar” content in more than one location on the Internet, it can be difficult for search engines to decide which version is more relevant to a given search query.

Why does duplicate content matter?

For Search Engines

  • Duplicate content can present three main issues for search engines:
  • They don’t know which version(s) to include/exclude from their indices.
  • They don’t know whether to direct the link metrics (trust, authority, anchor text, link equity, etc.) to one page, or keep it separated between multiple versions.
  • They don’t know which version(s) to rank for query results

For Site Owners

When duplicate content is present, site owners can suffer rankings and traffic losses. These losses often stem from two main problems:

  • To provide the best search experience, search engines will rarely show multiple versions of the same content, and thus are forced to choose which version is most likely to be the best result. This dilutes the visibility of each of the duplicates.
  • Link equity can be further diluted because other sites have to choose between the duplicates as well. instead of all inbound links pointing to one piece of content, they link to multiple pieces, spreading the link equity among the duplicates. Because inbound links are a ranking factor, this can then impact the search visibility of a piece of content.

Some Important SEO Statistics

  • 53.3% of all website traffic comes from organic search. (BrightEdge)
  • 70% of online marketers say that SEO is better than pay-per-click (PPC) for generating sales. (Source: DATABOX)
  • 49% of businesses receive more than 1,000 Views on Search per month. (Source: Google My Business Insights)
  • Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate. (Source: HubSpot)
  • 70-80% of people ignore paid search results, choosing to only click on organic search results. (Source: imFORZA)
  • SEO drives 1000%+ more traffic than organic social media. (BrightEdge)


In conclusion, keyword optimisation is a vital aspect of SEO and PPC that should not be overlooked. It allows for driving qualified traffic to your website, measuring potential traffic, writing effective content, and understanding user behavior. Additionally, word count and duplicate content play significant roles in the success of a website’s search engine rankings. With the right strategies and efforts put into these areas, businesses can see a significant increase in website traffic, leads, and sales. The statistics provided only further emphasize the importance of SEO in today’s digital world. So don’t neglect keyword optimisation and ensure that your website is meeting the necessary requirements for success.


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