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Transforming Online Presence – Ethos Website Design Completes New Website for L. J. Begg Electrical in Geelong

Neil Forrester
July 29, 2024
L. J. Begg Electrical New Website Design

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L. J. Begg Electrical New Website Design

We were recently asked to create a new website design for local Geelong electrical firm, L. J. Begg Electrical. Liam, the owner of L. J. Begg Electrical, wanted to collaborate with a local Geelong web designer who could develop a well-designed and easy-to-use website that showcased the residential and commercial electrical services he provides.

Local SEO For Small Businesses

The goal of this project was to raise the online profile of L. J. Begg Electrical in the local Geelong market with the application of ‘local SEO‘ to the pages. We managed to achieve this for Liam by creating specific pages for each service he provides. Each page has been keyword mapped and had on-page local SEO applied before being submitted to the Google Search Console for indexing.

Liam’s website is already beginning to appear in the search results for some of the services he provides. In addition to SEO, Liam’s website also includes:

  • CRM – to manage enquiries
  • Reputation Management – to automate testimonial requests and improve SEO
  • Chat Widget – to engage with visitors and capture more website visitor leads
  • Contact Form – integrated with the CRM to create new contacts and opportunities in the pipeline
  • Speed Optimisation – ensuring fast loading on both desktop and mobile
  • SEO Optimisation – with every page optimised and submitted to Google

This project highlights our expertise in small business website design and demonstrates how a professional website design can significantly enhance a local business’s online presence. If you are searching for “web design agency Geelong” to elevate your business, Ethos Website Design is here to help.

About L. J. Begg Electrical

Founded in 2019 by Liam Begg, L. J. Begg Electrical has quickly become a trusted name in Geelong, The Bellarine Peninsula, the Surf Coast, and regional Victoria. With nearly two decades of experience, Liam and his team deliver top-quality electrical services for both residential and commercial projects. Their commitment to excellence and customer satisfaction covers everything from simple repairs to complex installations and ongoing maintenance.

Previously without an online presence, Liam recognised the importance of a professional website to enhance credibility and generate leads. By partnering with Ethos Website Design, L. J. Begg Electrical now has a website that reflects their dedication to quality and reliability. For more information, visit L. J. Begg Electrical’s website.

Small Business Website Design – Project Overview

The project scope for L. J. Begg Electrical’s new website involved creating a professional and user-friendly platform that highlights their extensive range of electrical services. The primary objective was to improve L. J. Begg Electrical’s online credibility and visibility, thereby attracting more leads and clients in the Geelong area. This included developing specific service pages with targeted SEO, integrating a CRM for enquiry management, and adding features like a chat widget, reputation management tools, and a contact form integrated with the CRM to streamline lead capture and follow-up processes.

For more details, visit L. J. Begg Electrical.

Initial Consultation to Final Delivery

Liam came to us seeking help to create his business website. We had an initial meeting to understand his goals and what he wanted to achieve. After establishing the sitemap, we designed the home page to give Liam a sense of the overall style. Liam loved the design, so we proceeded to build out the site.

During the build, we encountered difficulty with the CRM application sending emails on behalf of ljbeggelectrical.com.au. Liam’s emails are managed via Microsoft Office 365, which can be problematic for third-party applications. We overcame this by creating a dedicated email for the CRM/website to use for sending enquiries. Additionally, we used SendGrid and extra verification techniques to ensure emails land in customers’ inboxes.

Web Design and Development Process

When designing Liam’s website, we focused on several key touch points: displaying a clear telephone number on every page, including a quick contact form on each page, and ensuring a mobile-first menu design. We researched top-performing electrical websites in larger cities and integrated effective ideas to create a modern design for Liam.

I start all new web designs with pen and paper, translating sketches into a digital format using WordPress and Divi. To maintain consistency, we created a custom template for service pages with Advanced Custom Fields, simplifying content uploads and avoiding page builder complexities.

Key Features Of L. J. Begg Electrical

The new website for L. J. Begg Electrical boasts several key features designed to enhance user experience and functionality:

  • Quick Page Speed: Ensuring fast loading times for a seamless user experience.
  • Mobile Optimisation: Fully responsive design for mobile users.
  • CRM Integration: Managing enquiries efficiently through CRM.
  • Easy Navigation: User-friendly layout for effortless browsing.
  • Service Pages: Each service page includes a gallery, quick contact form, service details, FAQs, and a unique call to action.

These features collectively improve user engagement and streamline business operations for L. J. Begg Electrical.

New Website Design For Geelong Electrician LJ Begg Electrical

Conclusion

The successful completion of L. J. Begg Electrical’s website has significantly enhanced their online presence and credibility. With a focus on quick page speed, mobile optimisation, CRM integration, and user-friendly navigation, the website effectively showcases their services. Each service page is designed with detailed information, a gallery, a quick contact form, FAQs, and a unique call to action, ensuring a comprehensive user experience.

This project underscores our expertise in small business website design, demonstrating how a professional online presence can boost local business visibility and engagement. If you need a custom website to elevate your business, Ethos Website Design is ready to assist you.

Transform Your Online Presence – Get a Professional, SEO-Optimised Website Today!

If you are looking to enhance your online presence with a professionally designed website, Ethos Website Design is here to help. Our expertise in small business website design, SEO optimisation, and user-friendly interfaces can significantly boost your business visibility and engagement. Contact us today to discuss your project and discover how we can create a custom website that meets your business needs. Visit Ethos Website Design or call us to get started on transforming your online presence.

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