Discover How Google My Business Can Increase Local Enquiries

Neil Forrester
January 18, 2022

As a website design company in Geelong, Ethos Website Design highly recommend that you take advantage of Google My Business to drive local enquiries up and steer traffic towards your website.

Whether you’re solely an e-commerce business or a physical brick and mortar business with a website, you don’t want to lose out on the great benefits available through Google My Business.

What Is Google My Business And How Does It Work?

When people search online for a particular product or service in their area, Google will spit out a handful of recommendations. Those recommended businesses will be 70% more likely to get business than those who do not show up on the list.

The way to get onto that list is to register your business with Google My Business.

The best part about Google My Business is that it is entirely free. The service is available to all businesses globally who wish to take part. You benefit by registering your business with Google so that it is discoverable and searchable online, while Google benefits by providing a more comprehensive and up-to-date service to its users.

When you register your business on Google My Business, make sure that all relevant information is available to customers who discovered you through a search. This could include contact details, key links, physical locations and maps, business operating hours and much more.

The beauty of the whole thing is that when someone searches for your product or service in their local area, your business will show up near the top of the list. This is because being registered with Google My Business plays a significant role in your SEO performance and search rankings which, in turn, translates into more business for you.

Keeping It Alive

How detailed you want your profile to be is up to you and is managed by you. You can edit it or even remove it entirely at any time should you so wish.

Research has shown that those who regularly manage and maintain their Google My Business profiles are more likely to get enquiries.

For example, simply uploading photographs regularly to your profile will increase click-throughs by about 35% and about 40% more requests for directions to your business on Google Maps.

Other information to maintain includes operating hours and contact details. When website addresses are out of date, email addresses bounce back or phone numbers no longer work, you will haemorrhage customers.

It’s also worthwhile responding to and managing customer reviews – both positive and negative. This ensures that you are perceived as current and engaged with your customer base, which builds trust and loyalty. Others can see your interactions with reviewers and will judge your business on your responses or lack thereof.

There are many more things you can do to ensure that your Google My Business profile remains in tip-top shape and attracts as many customers as possible.

Business Website Packages

For more expert advice and Geelong web design services, please contact Ethos Website Design today and get acquainted with our business website packages!


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